Kids get scrapes and bruises all the time, but let’s face it, most of these bumps and scrapes are no big deal. Welly Bandages are here to remind us that minor injuries don’t need major drama.

As part of the BLAC program, I partnered with art directors to create playful and reassuring headlines for Welly Bandages. We also created a fun Welly x Sesame Street collaboration, showing how Welly’s designs and reliable protection turn little mishaps into moments of joy.