There are hardcore hoopheads, and then there's Himothy: an NBA expert who knows everything there is to know about the NBA G League.

To start the 2024-25 NBA G League season we introduced Himothy with a commercial to get the fans hype.

I ain’t write the scripts or nothing, but I WAS IN THE ROOM! Wrote up a couple decks, presented ideas internally, made the creative director laugh—and if you didn’t know, laughter fuels creativity. So basically… I created this whole concept.